Free guide
Sales page audit: the 15-point conversion checklist
If your page gets views but not sales, the promise is working and something after it isn't. Work the checklist below in order — leaks near the top of a page make everything under them look worse than it is.
Hook
Does the first screen name the reader's problem in their own words?
Generic headlines make visitors decide the page isn't for them within seconds.
Offer clarity
Can a stranger say what they get, in what format, and by when?
Confusion reads as risk, and risk reads as 'later'.
Outcome
Is the result concrete and believable rather than aspirational?
Vague transformation promises attract browsers, not buyers.
Audience fit
Does the page say who it is not for?
Pages written for everyone convert no one strongly.
Proof
Is there evidence placed next to each big claim?
Unsupported claims quietly reset trust to zero.
Objections
Are the top three hesitations answered on the page?
Unanswered doubts leave with the visitor and never come back.
Price framing
Is the price anchored against a cost, an alternative, or a result?
A bare number invites comparison shopping instead of a decision.
Risk reversal
Is it clear what happens if it doesn't work for them?
Without a stated downside limit, buyers assume the worst.
Structure
Does the page answer questions in the order buyers ask them?
Out-of-order pages force scrolling, and scrolling is where people leave.
Scannability
Can the page be understood from headings alone?
Dense blocks hide the reason to buy.
Call to action
Does the button say what happens next, not just 'Buy now'?
Ambiguous CTAs create hesitation at the exact moment of intent.
Friction
How many clicks and fields sit between intent and payment?
Every extra step drops a measurable share of ready buyers.
Mobile
Is the offer and CTA visible without pinching or hunting?
Most traffic is mobile, and most audits are done on desktop.
Traffic match
Does the page promise what the ad, post or email promised?
A message mismatch looks like a bait-and-switch even when it isn't.
Follow-up
Is there a path for people who are interested but not ready?
Without one, warm demand expires silently.
Stop guessing which leak is costing the most
Money Mirror™ scores your offer across these dimensions, simulates five AI buyers from your target market, and ranks the detected leaks so you fix the expensive one first.
See founding access — $27Sales page audit questions
What is a sales page audit?
A sales page audit is a structured review of a page's hook, offer clarity, proof, pricing, objection handling and call to action to find the specific reasons visitors read but don't buy.
How do I audit my own sales page?
Work through each conversion dimension one at a time and judge it as a first-time visitor: does this section answer the question a buyer has at that exact point? Note every place the answer is no, then fix the earliest ones first, because leaks compound top-down.
Why is my sales page getting traffic but no sales?
Traffic without sales is usually a message, proof or price-framing problem rather than a design problem. Views mean the promise worked; no purchases mean the page failed to make the offer clear, credible or worth the price before the visitor left.
How does Money Mirror's audit differ from a checklist?
A checklist tells you what to look at. Money Mirror scores your offer across 15 conversion dimensions, simulates five AI buyer perspectives built from your target market, and prioritises the detected leaks so you fix the one costing the most first.
Money Mirror scores are AI diagnostic estimates measured against a fixed rubric. They are not predicted conversion rates and not a guarantee of future sales. Simulated buyers are AI constructs, not real customers.